Whether you’re attending a local chamber business expo or a trade industry show, you want to showcase your best self. Of course, that means sending a good team that represents your business well, having an enticing set up, and giving away something worthwhile in the eyes of the attendees.
But it doesn’t stop there. Here are nine (9) strategies on how you could make the best out of your next business expo:
- Attend to needs.
Clients and other expo-goers tend to roam around and visit as many booths as possible. Remember, there may be hundreds of other exhibitors other than you. No one can listen to your business spiels if they need something physical. Often, that shows up in the form of rest needed for tired feet, a cool drink of water to quench thirst, or the extremely important…charge for their dying phone.
Be an oasis in the midst of the business expo by providing for all of the attendees’ basic needs. When you give something to someone or assist them in some way, they’ll feel obligated to listen to your pitch.
- Get creative in attracting visitors.
Every business has marketed their expo appearance by saying something along the lines of “Stop by and see us at booth 444.” This trite and boring exercise has never driven any participant to action. Instead, give them a reason to come see you.
Get creative. Make use of jingles, small performances or exhibit entertaining intermission numbers within your area. These attention-grabbing strategies will make you standout among the rest of the exhibitors and prevent visitors to miss your booth.
- Contact existing customers you know will be there.
Remember that loyalty is the most essential part of any business relationship. You may invite existing customers to stop by for a thank you gift. This makes your customers feel good and ensures people to stop by to talk to you as well. Also, showing the attendees how you treat your clients may get them interested to be a part of your business.
- Reach out to attendees before the event and give them something valuable.
If you’re able to secure a list of the attendees and contact them, you may send something valuable such as Business Expo Tips or discount vouchers for your services instead of just sending a brochure and letting it get lost in the mess of all the mails they receive. (This is especially helpful if you sell something they could use at the show like business cards)
- Use the event hashtag early and often.
Share helpful information on social media using the show hashtag. You may not just inform your subscribers to come, but the show host will likely share your content as well. This enables you to generate enough publicity before the event.
- Introduce your business.
Create a video that introduces your business and set up a little area out of the way where people can learn more about you without being pounced on by salespeople.
- Select a prime spot.
Booth location is very important at every business expo. Prime spots include near the food, on the end of an aisle, at the corners, or at the entrance. Find out how your trade show assigns locations and then work it accordingly to get a good one.
- Look for complementary services.
If prime locations aren’t an option, look for businesses that cater to the same demographic that you do. For instance, if you are a “mommy and me” business, being located among senior citizen homes is not ideal. However, you would do very well near a toy company or diaper service booth.
- Choose the comfortable upgrades.
Trade shows and business expos often have a lot of options and upgrading of booth systems, providing benefit to your attendees. For instance, if you must rent carpeting from the show, select the heaviest padding. After a long day of standing on your feet, you’ll enjoy it and so will the attendees.
These tips can help you be more successful at your next show. Just keep in mind no one likes a hard sell anymore. Look for ways you can be of service and you’ll quickly make a name for yourself at the business expo.